We Accept

Scroll ↓

Super Bowl ad

This film came to be when Airbnb’s CEO spoke out against the former President banning citizens living in Muslim countries from entering the US. My partner and I rushed to create a film for social, and when it went viral we convinced the CEO to run it during the Super Bowl.

Social

#WeAccept invited people of all backgrounds to reflect on what acceptance means to them, allowing the conversation to continue well beyond the night the commercial aired.

Press

“Airbnb's "We Accept" was one of the most discussed commercials of the Super Bowl.”

“Airbnb’s ad came just nine days after Mr. Trump signed an executive order to temporarily close America’s borders to all refugees and to citizens of seven predominantly Muslim countries.”

“Airbnb aimed its #WeAccept Super Bowl ad at refugees and immigrants, with a pledge to provide short-term housing for 100,000 people in need over the next five years.”