The LEGO Group ‘Keep Playing’
Scroll ↓
Brand film
It was an exciting opportunity to help the LEGO Group reach a demographic who’d fallen out of touch with the brand. Black Moms. I led the creative that won the business. And from there, the team created an emotional film of a Mom rekindling her relationship with play, while placing the brand at the heart of the story.
How Black Moms received it
“Who did that commercial? That was beautiful.”
-Brittany, the Podcast Girly
“Wow, this is a strong message.”
-@Kilimikirimi
“Well done, LEGO. Whoever did that commercial, I wanna give you your props.”
-Baps
GCD Me
ACDs Amiri Rose & Rob Lewis
AD/CW Kofi Lost & Kamiin Valree